SNAPSHOT
I'M A HYBRID UX DESIGNER with deep and wide expertise in information architecture, user research, and content strategy.
25+ YEARS – WHERE'D THE TIME GO? I've spent the better part
of two-plus decades designing human-centered digital products. In the process, I learned what it means to build the right thing for the right reasons in the right way.
I'M AN EXPERT GENERALIST, a "unicorn professional,” and a synthetic thinker with mad writing/storytelling skills and visual design fluency. I'm a storyteller, artist, and educator. I have a persistent passion for ethics and environmental sustainability in design and technology.
ROLES & SKILLS: UX team leadership, Digital Strategy, Information Architecture, Project Management, Usability Testing, Communications Design, Copywriting, Content Strategy, Naming, Content Marketing, UX and Content Training for teams and clients, Organization-wide establishment of Research and Content Strategy practices.
DETAILS
UX ENGAGEMENT LEAD: My approach is highly collaborative. I mentor and direct multidisciplinary UX teams. I envision, plan, design, and test delightfully people-centric digital products. I help establish and embed UX practices within organizations.
RESEARCH LEAD: I can lead large formal lab research projects or lean, guerilla-style user and usability and product research. I do in-depth interviews, usability testing, ethnographic studies, focus groups, and in-depth and intercept interviews.
CONTENT STRATEGIST: I work with my clients to develop all the elements that make good content possible: structured content systems, user-centric content, tonality development, governance plans, editorial standards, style guides, editorial calendars, and best-practice guides. I specialize in naming brands, products, and programs. I provide strategic storytelling, messaging, and writing services. I also lead content training workshops and classes. Contact me if you want to arrange for customized training at your org.
ADJUNCT FACULTY AT SANTA MONICA COLLEGE: I teach as part of SMC's groundbreaking bachelor's degree program in Interaction Design. My course, Introduction to UX, gives students the basics of the UX process and teaches them how to cultivate a UX mindset. I challenge my students to see the world as a place that should and can be user-centric, and that being user-centered also means knowing how the ethics and environmental sustainability of design and technology impact products and the world.
RESEARCH LEAD: I can lead large formal lab research projects or lean, guerilla-style user and usability and product research. I do in-depth interviews, usability testing, ethnographic studies, focus groups, and in-depth and intercept interviews.
CONTENT STRATEGIST: I work with my clients to develop all the elements that make good content possible: structured content systems, user-centric content, tonality development, governance plans, editorial standards, style guides, editorial calendars, and best-practice guides. I specialize in naming brands, products, and programs. I provide strategic storytelling, messaging, and writing services. I also lead content training workshops and classes. Contact me if you want to arrange for customized training at your org.
ADJUNCT FACULTY AT SANTA MONICA COLLEGE: I teach as part of SMC's groundbreaking bachelor's degree program in Interaction Design. My course, Introduction to UX, gives students the basics of the UX process and teaches them how to cultivate a UX mindset. I challenge my students to see the world as a place that should and can be user-centric, and that being user-centered also means knowing how the ethics and environmental sustainability of design and technology impact products and the world.